Abandon All was started from a late night idea. After years of wanting to start a business, the idea came for a clothing company that not only spreads a good message, but also helps the less fortunate. The love of nature and adventure were the main inspirations for the name and the aesthetic of the company. After many months of sitting on the idea and researching how to execute it, I made the first step to making the dream into a reality. After teaming up with a good friend, things started to come together. The logo was created and products were being designed. The inspiration behind Abandon All is from Matthew 16:24. Jesus said that anyone who wants to follow him must deny themselves, take up their cross and follow. We must abandon the desires of this world before we can start to make this world a better place. We are told that if we want to follow, it must be our dying mission, so we are starting the movement of following in this dying mission. In a society that is so self-centred, we hope this ignites a movement of self-sacrifice.